The Worldwide Outboard Supplier Network

The Worldwide Outboard Supplier Network

The "Worldwide Outboard Supplier Network" refers to the global distribution system used by outboard motor manufacturers to sell their products to retailers, distributors, and end-users worldwide. This network encompasses a vast array of suppliers, ranging from established multinational corporations like Evinrude, Honda, Mercury, Suzuki, Tohatsu, Torqeedo and Yamaha to smaller, regional distributors and individual dealerships.

Here's a more detailed look at the network:

Key Components of the Network:

Manufacturers:
The primary players are the companies that design, manufacture, and market outboard motors. Major brands include Yamaha, Mercury, Suzuki, Honda, and Evinrude.

Distributors:
These companies act as intermediaries, receiving products from manufacturers and supplying them to retailers within specific geographic regions.

Retailers:
These are the businesses, like boat dealerships, marine stores, and online retailers, that sell outboard motors to end-users.

End-users:
This includes recreational boaters, commercial fishing operators, and anyone who purchases and uses outboard motors for various marine applications.

Global Reach:
The network extends to numerous countries and regions, with manufacturers and distributors establishing presence in North America, Europe, Asia, and other parts of the world.


Examples of Network Participants:

Yamaha:
Yamaha Motor Company, Ltd. maintains a comprehensive global network of distributors and dealers, ensuring widespread availability of its outboard motors.

Mercury Marine:
Part of the Brunswick Corporation, Mercury has a robust distribution network, with Bass Pro Shops/Cabela's Boating Centers being a major dealer for its outboards.

Suzuki:
Suzuki Motor Corporation also has a global network, with distributors and dealers serving various markets.

Evoy:
This manufacturer is expanding its global dealer network, with new partners serving Australia, New Zealand, Poland, the UK, Switzerland, and France.

Cox Marine:
This UK-based diesel outboard manufacturer is expanding its distribution network to the US and Hong Kong.

Parsun:
This manufacturer of both electric and gasoline outboards has a global distribution network.


Key Aspects of the Network:

Global Distribution:
Outboard motors are sold and distributed across numerous countries and regions, catering to diverse boating needs and market preferences.

Diverse Channels:
The network utilizes various channels, including traditional dealerships, online retailers, and specialty marine stores, to reach a wide customer base.

Support Services:
Distributors and dealers often provide support services, including warranty repairs, maintenance, and technical assistance, contributing to customer satisfaction and repeat business.

Supply Chain Management:
Manufacturers must manage complex supply chains, ensuring timely delivery of components and finished products to distributors and dealers worldwide.